Attendance Awareness Campaign
Too often, students and parents don’t realize how quickly absences, excused as well as unexcused, can add up and result in academic failure.
The importance of school attendance and its role in academic achievement cannot be understated. Attending school daily serves as the foundation for student learning and social development. Attendance Works states “Kids who miss too much school in pre-K and kindergarten are less likely to be reading in the third grade, making it much harder to learn in the years that follow. Studies show that 75% of students who are chronically absent in 6th grade will dropout of high school, and students who are chronically absent in high school are 7.4 times more likely to dropout”.
The Attendance Awareness Campaign provides an opportunity to rally our school community, advocates, policymakers, volunteers and supporters around the importance of attendance and its role in academic achievement, while sending a clear message to students about how attendance impacts academic success.
Attendance Awareness District Lead
In order for school and community stakeholders to become aware of the importance of attendance the Office of Attendance Improvement will create and disseminate the following attendance awareness collateral:
- Lawn Signs
- Stakeholder Toolkits (Parent, Teacher, Administrator)
- Window Clings
- Bumper Stickers
- Robo Call Messages
- Perfect Attendance Certificates
The Office of Attendance Improvement will also identify opportunities in schools and the community to establish a presence to articulate the importance of school attendance. Lastly the office will work with the Office of Professional Development to develop workshops designed to enhance teacher’s strategies on encouraging attendance and connecting school attendance with children's’ success in school and beyond.
Incorporating information about the importance of school attendance into the daily interactions of all stakeholders is important. While the responsibility for student attendance starts with families, student absences and dropouts have grave implications on the entire community.
Communicating the importance of school attendance to the community is an effective way with generating conversation and action in addressing the issue.
In collaboration with the United Way of Erie County, the Buffalo Public Schools is implementing “Attendance Awareness Mondays” a social media campaign that involves community stakeholders in conversation about the importance of school attendance. Each Monday, the Buffalo Public Schools will share a factoid about attendance on its social media platforms and encourage followers to repost to their platforms using the hashtag #BPSAttendanceCounts2019. This 40 week campaign is designed to bring awareness, increase conversation, and mobilize the community to address student absences.